Effective video marketing campaigns need to be analyzed in order to determine whether the campaigns are successful or not. There are various metrics based on which these videos are analyzed, based on these metrics there are various tools available to analyze the performance of the channel/videos. Not only are these tools helpful for improving the video campaigns, but also they make client reporting very simple. Brief introduction of few of these tools is as follows.
VidStatsX is a video ranking tool that provides top viewed videos for the day, week, month and all – time. VidStatsX has the most exhaustive amount of information available on the site. While many tracking tools show the top 100 YouTube channels, VidStatsX also goes in the ranking of the individual videos. VidStatsX has a dedicated page for top viewed videos for the day, week, month, and all-time. Each video has a rank that points to engagement or likeability.
VidStatsX has a trademarked tool call FutureRank that projects how a channel will perform over the next 7 days all the way up to 90 days.
Social Blade is another video tracking tool. It is mostly about tracking figures. It breaks down these figures into categories and “top” lists. SocialBlade has its own ranking system, so unlike other tools that count the views and subscribers, it has its own formula. SocialBlade shows the statistical information in the form of tables or charts, hence not a great looking app, but a simple tool that let us know the detailed analysis of the channel.
Channel Meter has the nicest design amongst all the other tools. The statistical information is depicted by graphs which make it less complex to understand as compared to the tables. Unlike what SocialBlade and VidStatsX do, ChannelMeter is a simple search field that you can type a channel name into and then it gives you the information. The statistical information is separated in channel views, page views and subscribers list.
Thus with the help of these tools, one can analyze his/her youtube channel to monitor its performance and make adjustments if required.