Aishal is an event management company. They specialize in wedding planning and have tie ups with various vendors, resorts, and hotels at exotic destinations. Aishal had a specific requirement of targeting the NRI audience and planning more of destination weddings in India. Our research focused on the target audience which helped us to evolve with the right strategies. Specific campaigns, new creatives and interactive content every week, helped Aishal establish the brand it is today. Social media was a great way for the brand to get noticed at all platforms. We took a step ahead and decided to attend their weddings. Covering their weddings and interacting with their team helped us to understand their business better and come up with more insightful content. We are currently building a website for them.